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The Biggest Outdoor Advertising Mistake

-Oct 17th, 2014 

FBI uses Billboards

-Sep 29th, 2014

Billboards and Fundraising

-Sep 16th, 2014 

2014 Billboard Trends

-Aug 27th, 2014

3 Rules to Billboard Success

-June 20th, 2014 

WARNING: Bad Billboards cost far more than Good Billboards

-May 27th 2014

Warming Bus Ad

-March, 24th 2014

Thermo Reactive Billboards and Emotional selling 

-Feb 25th, 2014

Digital Billboards Go Viral. . . Because They Can.

-Feb 10th, 2014

Loving Your Dog

-Jan 27th, 2014

Ugly Billboard for Sale?

-Jan 13th, 2014

QR Codes Bring Good Tidings and Great Joy

-Dec 23rd 2013

No More Bus Bench Ads?

-Nov 30th, 2013 

Creative Billboards Work!

-Oct 25th, 2013

Billboards and Social Media Integrate 

-Sep 24th, 2013

Billboard has Eyes

-August 29th, 2013

Billboard Adheres to OAAA.org Advocacy Principals

-August 15th, 2013

Bus Ad Prank

-July 31st, 2013

When Digital Billboards Die

-July 25th, 2013

FBI Turned to Billboards to Aid in Boston Bombing Suspect Search

-June 30th, 2013 

IBM Advertisements Steal the Show!

-June 18th, 2013

Digital Billboards Help Serve Communities

-June 5th, 2013 

Outdoor Advertisements Engagement Age

-May 20th, 2013

Censorship in Phoenix?

- April 23rd, 2013

Bush or Obama?

-April 5th, 2013

OAAA awards 2013

-March 25, 2013

Billboard News

-March 18th, 2013

Satisfied Customers

-Feb 29, 2013

Consumer Behavior

-January 30th, 2013

Way Cool Out Door Media Examples

-Jan 23rd, 2013

Why Outdoor Media Works

-Oct 29th, 2012

Billboards Work in Special Ways Too

-October 19th, 2012

Breif History of Outdoor Advertising

-September 25th, 2012

TV Ads not worth your time?

-August 20th, 2012

Proud member of the OAAA!

-july 30th, 2012

Mobile Billboards Work!

-June 20th, 2012

Customer Highlight

-May 21st, 2012

Advertising? Think Billboards

-April 30th, 2012

7 straight quarters of  Growth!

-March 29th, 2012

19 New Billboards in 2012

-March 20th, 2012

We Makes Your Business Look Good

-Febuary 29th, 2012

Out of Home is Up to the Job

-January 30th, 2012 

Great Billboard Design

-January 26th, 2012

Coupons, Advertising and YOU 

-December 20th, 2011

Make it easy for your Customers.

-November 30th, 2011

Season of Giving

-October 27th, 2011

We Care about Our Customers!

-October 14th, 2011

Outdoor Advertising Expands 16.1%

-October 04, 2011

Interacting with Out of Home Advertising

-August 29, 2011

Billboard Connection News

-August 29, 2011

Motivation News From Billboard Connection

-August 15, 2011

We have been helping Tucson and Phoenix businesses with billboards and advertising and other services for over 30 years. We have some Arizona customers that have worked with us for almost as long.

Arizona Billboard Company not only owns our own inventory of boards, we also manage inventory for private individuals as well as have access to virtually all inventory nationwide, but especially billboards in Tucson, Phoenix and all the towns and cities in between.

Our knowledge will save you time and money as we will do the legwork, negotiating and design work for you.

Others will sell what they have; Arizona Billboard Company sells you what you need.

We know where the best billboards are as well as when they are available. We keep track of all the billboards that are available, not just our own boards.

We can act fast on the best boards because we're the pros. We can lock them up before your competition knows about them. We can do the creativity, the graphics, printing and installation as we are truly a one stop to shop.

One advantage that we personally have is that we once used billboards to advertise with our previous businesses. We know the process involved from the customer’s side. We know what makes up a good board and how it can lead to tangible profits.

The reason that we are so good at what we do is that we specialize only in outdoor advertising. We're not television, radio, newspaper or magazine advertisement people. We focus on what works and that includes, but is not limited to: billboards, bus benches, freeway advertisements, trailer wraps, and more. We do this with the lowest cost per thousand impressions of any other form of media and that's outdoor media. Remember, Outdoor advertisements target those people who leave thier homes for any reason like going to work or school and that means 99% of the population.

ARIZONA BILLBOARD COMPANY is as easy as ABC.

The Biggest Outdoor Advertising Mistake

-by Brad Peterson, Oct. 17th 2014

The really good billboard spots are expensive because they are in prime areas. You know this, so you call a billboard company and pick out the perfect billboard spot. You want it to be the most effective it can be, right? You’ve got to make the dollars you spend on marketing count.

There’s one huge mistake that a lot of inexperienced billboard designers make that will doom your billboard. Making your time too small.

While checking out your billboard you should not have to pull over to read it. Sounds like common sense. But many billboard designers make this very error. 

The rules for type:
Text should be right around 3 feet tall, MINIMUM. This is for thirty foot or larger billboards. Smaller billboards can have smaller fonts but they need to proportional to the 3ft to 14ft ratio.

Don’t use any more than  than 7 or 8 words. This applies to all billboard sizes.

Thin narrow fonts or fonts with flourishes will not work in most cases unless the words are so few that mistaking the letters isn’t likely.

Avoid all Caps when possible. Reader retention studies have shown that a capital letter followed by smaller letters or lower case letters are read easier and faster.

Contrast, contrast, contrast. Letters need to be visible in all light. Period. A good designer will know this.

If these rules are followed your message will get out there and people will react.

Here's an example of a great billboard design.

Arizona Billboard Company will help you get the best and most effective design possible. But when planning the content on your billboard, remember these easy rules.

FBI uses Billboards

-by Brad Peterson, Sep. 29th 2014

billboard helps catch criminals

The FBI needs help finding a brutal killer. They seek it from local police departments, communities and advertisements that spread awareness about the fugitive.

Billboards are effective advertisements. They communicate throughout a diverse population assuring the widest possible dissemination of information. Surprised that billboards fill this role? We aren’t. For years we’ve been telling our customers that billboards are seen by thousands of people every day throughout demographically diverse communities. Every time the FBI gets a tip that leads to an arrest we thank the billboards that shared that information.

Example: Frein, 31, of Barrett Township in Monroe county is wanted in the killing of Pennsylvania State Police Cpl. Bryon Dickson and wounding another trooper on September 12th. Full-color roadside digital billboards were used to post a phone number for tips and two pictures of Frein.

The FBI partners with the Outdoor Advertising Association of America and since 2008 have been posting wanted information on digital billboards in real time as investigations unfold.

These digital warning signs have resolved 53 FBI cases. How fantastic is that? Besides Pennsylvania and New Jersey, the billboards are active in Delaware, New York, Maryland and Connecticut. We want the FBI to utilize this important crime fighting tool and would welcome such a program in the Southwest.

Billboards and Fundraising

 -by Brad Peterson, Sep. 16th 2014

school billboardWhen a private organization and a public one reaches out to raise some funds they need to appeal to the widest possible market so that everyone can see their message not just a select few. Billboards appeal and are seen by the largest ad market out there. Diversity seems to play well with fundraising.

But we know that, right? Yup. It’s not a secret that billboards are necessary for fundraising campaigns but now there’s a novel NEW idea. Billboards in schools.

Oshkosh Area School District is having success with a billboard campaign designed to raise funds for Wisconsin area schools. Behind the campaign is a parent-teacher organization and Ad-ucation Media (a Hart-ford based media fundraising company that works with public and private school districts selling ad space on mini-billboards that feature educational or inspirational messages.

All the proceeds on the ad sales will benefit the schools directly making up for the loss of soda and candy machine sales (that have dwindled) and from candy bar fundraisers (which are not widely supported by parents anymore). This is much needed revenue for schools! To my surprise schools have reported as much as 30 to 40 thousand dollar losses in revenue. So if billboard advertisements or positive message can help bridge the gap that junk food had filled is okay with us.

Quote from The Northwestern.com:
“Starting this fall, the company will sell billboard space in Oshkosh area public schools as part of a one-year pilot program that organizers say will generate revenue for the school district. Each billboard includes a business logo that may cover no more than 10 percent of the 4-by-8 space. The school district will receive a commission of about $100 per month for each billboard placed in a school.

Superintendent Stan Mack II, who will be in charge of approving the local sponsors, said he will not approve any companies, for example, whose primary business is to sell alcohol or tobacco products. The revenue will fund elementary school PTOs and student clubs in the secondary-school level.

Ad-ucation also provides districts with the option of having students themselves sign some of the billboards, teaching them how to research, develop marketing strategies and create their own design, Jewell said.”

source: http://www.thenorthwestern.com/story/news/education/2014/08/31/new-billboards-aim-raise-money-ptos-student-clubs/14809719/ 

2014 Billboard Trends

 -by Brad Peterson, Aug. 20th 2014

We’ve seen this personally in our business and are excited about the trends.

1. Street- Level Interactivity Many out-of-home providers have success stories involving an interactive component to their digital signage. In 2013 there was an influx of more interactive screen and kiosks as well. Simple interactive interfaces, messages or QR code elements move beyond impressions and generate consumer engagement. These include touch screens, senses (sight, touch and sound) elements and more!

2. Interaction with Mobile phones and Facebook (or other social media outlets) This is easy to incorporate into your ad. Bring potential customers to your site through QR codes or facebook address with coupons, special messages or extended content. This can increase a website search engine ratings with will allow more and more people to find you via Google, Yahoo and Bing.

billboard trends

3. Advanced Audience Metrics These involve data-centric technology such as facial recognition. Your ad can literally count how many people stop and read the ad. Some advanced ads can also perform and detect gender ratios, age and other demographics. Predictive analytics will help marketers direct ads toward a specific audience.

**Not all of these technologies are available to us in Tucson and some are available in Phoenix. But we are keeping up with trends and will let our customers know if new opportunities come to light.

Call Arizona Billboard Company today and find out how to start your marketing campaign. We have tools at our disposal which will help you target the audience you need, designers to help simplify and clarify your message and QR codes that bring your audience to your website or facebook. We can help! 

3 Rules to Billboard Success 

-by Brad Peterson, June 20th 2014

Failure to adhere to these rules may result in campaign failure. Period.

We know that sounds harsh, but it is true and the truth is what business needs from advertisers. We want our customers to succeed and come back for more billboards and that is why we are adamant. The rules are tried and tested as well. Universities and governments study the propagation and effectiveness of billboards and we really believe in passing that information on to our customers.

Rule 1
Keep Headlines Short and Sweet. Headlines grab peoples attention and should communicate your boards intention with six words or less. That makes sense. Your trying to communicate to people driving 40 MPH in town or 70- 80 MPH on freeways. Your competing with backseat drivers, noisy children demanding to repeat that Frozen song and a cell phone begging to be answered.

Rule 2
Show rather than tell Telling in a billboard can lead to too many words. Sometimes you need a great picture that speaks loudly for your brand or service. Maybe get a 3D element in there. The possibilities are endless here. We know creating memorable headlines and images can be difficult. But we're here to help. We've got lots of experience in creating something memorable without being too complex or confusing.

Rule 3
A Call to Action isn't always Necessary Your entire billboard is a call to action to buy something, turn left at an exit or go to a website. So there's no real reason to add type or verbiage that tells people to take action. Just give them the information, make it appealing and like hungry fish, they'll bite.

source: http://www.marketingupdate.co.za/?IDStory=65992 

WARNING: Bad Billboards cost far more than Good Billboards

-by Brad Peterson, May 27th 2014

We're always looking for ways to show our customers what working with a bad billboard company could get you: You could waste your hard earned dollars on ineffectual advertisements that at best fail to bring in a single customer and at worst, send your customers to your competition!

We've run across some examples that will exhibit our point a bit. These came from the Michigan State University Extension Education department. Source: http://msue.anr.msu.edu/news/billboard_advertising_is_good_until_it_is_badvertising

The first board is an example of an effective board. I like to show this first because you can immediately see the difference in the following bad boards.

good billboard design

This one has an emotionally charged image with clear and precise directional. This board will get you clients. There is no doubt. These are the kind of boards we design at Arizona Billboard Company.

The next board is an example of content that would do better on a website or brochure. You can't read the explosion of text or even pick something to read very quickly. And at 85 miles per hour, you'll just miss it all.

terrible billboard design

This third image is laughable. You'd think this was a joke, but it is not. There are so many boards out there that are blocked by trees, buildings or other obstructions. We know how to pick boards so you don't pay for mistakes like these.

terrible billboard design

Finally here's a board that seems to follow all the rules but doesn't. You've got the huge logo there. So you'll get some success with that. But what about the other type down there? Is it important? It sure is otherwise you'd never put it on the board to begin with.

terrible billboard design

Contact Arizona Billboard Today and see what we can do for you! We get the design right so your ad campaign is as effective as it can be.

Warming Hands Bus Ad

-by Brad Peterson, March 24th 2014

warming hands bus bench ad by DuracellThinking outside the box still happens even when it is below freezing. This was the case in Montreal.

Quote: "Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop! The "Moments of Warmth" campaign for Duracell had bus patrons in Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. Commuters gleefully clasped palms and smiled as warmth spread within the shelter. The good intentions don't end at the bus stop. Share the video from their Facebook page, use the tag #PowerWarmth, and Duracell will donate $1 to Habitat for Humanity."

great idea! Let's just hope your not the only one freezing their rear end off and your arms just won't reach both sides :)

Thanks, Duracell for the inspiration!

Thermo Reactive Billboards and Emotional selling

-by Brad Peterson, feb 25th 2014 

The future is now. Sort of. We've all seen those thermo-reactive toys and nicknacks that kids find magical. For example: t-shirts that add color when the sun hits them, sun glasses that darken in the sun and the kids toys that turn hot pink when you dip them in water. Well, some big brain took that idea to a billboard.

When the temperature is warm you can navigate your smart phone without any worries, but when it's cold? That's a different story. So Nokia developed a phone that works when your gloves are on. Novel idea!

Once a company has these novel ideas and then produces them they then have to raise awareness of them so they can empty the shelves. Billboards are remarkably effective in this endeavor and even more so when the message is creative and unique.

Enter the Nokia ad stage left.  

billboard for gloves on cell phonesWhen the weather is warm the phone ad is pretty simple saying, "Make love." Which is a positive message and turns heads. But Nokia doesn't want to sell love. They want to sell phones. So, with thermo reactive inks printed on the billboard, when the temperature gets frigid the thermo reactive billboard adds text that changes the message to, "Make calls with gloves on."

Picture this: The day is done. You wait for the trolly on Broadway surrounded by the darkness of the starry night. It's a bit chilly so you slip on your jacket and gloves. After a hard day at work you now feel the radiant heat of your body trapped in thermo layers of cotton and synthetic fibers and it allows your mussels to relax. You lean back on the bench and smile. This night is off to a great start. You pull out your phone intending to call a loved one and spread the warm feeling you've got with conversation through connectivity but you can't dial your smart phone with gloves on. Frustration snaps you out of your element and jabs at your medulla oblongata. Then you see it. Nokia's ad just changed due to the temperature drop. They're selling a solution to your problem! Now you're going to go get that phone. Dialing or navigating the web with gloves on seems like such a good idea. It's solidified. It's sold.

That's the power of creativity through need and suggestion. It would never have been so powerful a message had you not been cold. Billboards are messages that speak to us while were out and about in the world. They inform and promote and can be oh so successful when the message is pithy and relevant.

Arizona Billboard Company can help you get your message out there. Call us. Maybe you've got a novel idea that will help sell your goods or service. Let us help you design that advertisement so it is as effective as it can be!

source: http://www.psfk.com/2014/01/glove-love-cold-reactive-billboard.html#!xwsGn  

 

Digital Billboards Go Viral. . . Because They Can.

-by Brad Peterson, feb 10th 2014

digital billboard goes viralDigital billboards are a great way to advertise and they are more inexpensive than traditional billboards because they are easy to put up and take down and they have differing time spans with each contract.

So is it any wonder people are using digital billboards to fan the flames of sport rivalries? We think it's as funny as the gen manager of North Carolina Fairway Advertising company thinks. See, both sides of the rivalry are paying him to post ads that intentionally display misleading information.

Specifically, one ad says "Proud to call you one of our own, Russel!" then shows a badger and the hashtag #gobadgters. What's the problem? Russel is spelled wrong. It's Russell with two L's. Who care's? I don't care about a former Badger / Pack/ Seahawks quarterback but I am fascinated with how viral the board went over the spelling error of dropping an L with an exclamation point.

“You’ve got to do something fun like this occasionally,” Hickman of NC Fairway Advertising said. “They’re laughing. At the end of the day, there’s a lot of laughing going on.”

The board captured the attention of national sports media like Sports Illustrated, Fox Sports and NFL.com

It shows us how much people pay attention to ads. When you put up an digital billboard or a traditional board you are reaching out into the community. And Arizona Billboard Company can help you make that ad as effective as it can be. We might not get you globally viral but we know how to target your audience. And digital billboards are a great and affordable way to do just that.

Go Badgerz!!

Read more here: http://www.newsobserver.com/2014/01/30/3578645/nc-state-wisconsin-lots-of-bustle.html#storylink=cpy 

Loving Your Dog

-by Brad Peterson, Jan 27th 2014

This is a great example of how accessible billboards can be to everyday people and even small businesses. Billboards are not just for the big guys.

missing dog billboard

Source= cbsoutdoor.com "Digital Billboards have a long standing history in helping spread the message of amber alerts and even catching criminals on the most wanted list; now DOOH is being used to help dog lovers around the world reunite with their lost furry loved ones! Honey, a lightning-fast Rhodesian Ridgeback mix, has been on the lam since Oct. 11. She is believed to be roving the length of the Saddle River and at the moment may be North Jersey's most famous dog - thanks to a digital billboard flashing her image on Route 80! What better way to find a missing loved one than putting their face on a larger than life digital billboard? Honey, who is not microchipped, has been spotted at the Ridgewood Duck Pond and was seen on an Upper Saddle River home's surveillance video. A "Bring Honey Home" Facebook page has 1,300 "likes" and chronicles Honey sighting. Read more on other missing dogs across the country."

 

Ugly Billboard for Sale?

-by Brad Peterson, Jan 13th 2014

billboard big cheeseWe all come to recognize the importance of billboard advertising and how profitable it can be for a company to advertise on the billboard. But there's a new trend in the billboard industry that I think is fantastic. They're Eats Billboards. They first started popping up in New York and now have taken other regions as well.

What am I talking about? Well, when a billboard is waiting to be rented it can be an eye sore. When there are no ads they are just blank papers held high for everyone to see. We look, because the brightness of the white attracts our eyes but we see nothing. If they aren't white they can sometimes be just the wood or dark backing. This is ugly too. Though it might not attract as much attention, it is still ugly. It also looses the glances of the regular audiences who see it everyday in passing. And putting up a simple sign saying, "Put your Ad Here" is ugly and is as effective as bringing hot dogs to an Iron Chef contest. You are bringing food but you won't win any hearts. And the billboard companies know this. They don't want their boards to be hideous or annoying because a billboard is like real-estate. They hold value.

You also can't keep ads on the boards after their contracts are up because this diminishes their value as well.

So what is being done about it? A creative ad campaign is afoot. The boards are covered with images that are pleasing while they wait formal ad contracts. What a great way to treat a billboard while it's off dusty. The billboards do not mention any company or product.

One board has the words  '"The Big," then has a picture of cheese. Another board says, “Cool As A,” followed by a photo of a cucumber slice. Then there's my favorite, “Easy As” in gigantic letters followed by a 12-foot-high picture of a slice of pie.

One Van Wagner billboard  had a photo of a giraffe next to the word “Reach” another one had a whale with the word “Splash.” Liam Tomlinson, a creative director at Van Wagner, said that the animal campaign, was loved by children, while parents were confused. They had tried to figure out what zoo or museum was behind it though it was just a space holding billboard with appeal that added to the value of the billboard.

apple a day billboard
Outdoor ads should be big with bold colors and images and have three to five words. It also helps to use neutral imagery so as not to offend anyone while leaving a smile on people’s faces. So while billboard ads are being created these boards look pretty good.
It's important to know that the ad reps and potential advertisers know these signs mean the space is available. This is a win win for us All!

source: http://cityroom.blogs.nytimes.com/2014/01/12/billboards-by-stuart-miller/ 

 

 

QR Codes Bring Good Tidings and Great Joy

-by Brad Peterson, Dec 23rd 2013

Qr codes from Arizona Billboard Company

What are all those square pixilated stamps we're seeing on ads? They look like screen images of old video games like Asteroids or Space Invaders. Are they bar codes of some kind? What they are are QR codes. They're like bar codes but better. They're not for the retailers but for the customers. You scan them. They are coupons, VIP webpages, video links and tons of other things. How do you read them? Let's look at what they are first.

A QR code is a two-dimensional bar code. QR stands for 'quick response' and while it might look like Space Invaders video game from the 1980s, the codes hold data that can transmit information to you or your customers. Smartphone or tablets, consumers can download a free app that enables them to photo the bar code, which directs the phone or tablet to a Web site of the business’ choosing: a coupon, facebook page, restaurant menu, business profile, YouTube video – virtually anything with a dotcom address can be imbedded into a QR code. Rather than over complicating your ad or billboard too much info, a QR serves as a quick link to viewers/customers interested in learning more about a product or service.

QR codes are incredibly popular in Japan, South Korea and other parts of Asia and they're are starting to gain momentum in the U.S. In fact, they are popping up on everything from e-mail signatures and business cards to “Late Night With Jimmy Fallon” and even gravestones. We've even seen QR code's in storefront windows. So when shoppers scan the code they instantly get specific info about sales, learn more about the designers featured in the window display or available merchandise. In this sense, QR codes help bring offline customers online.

Consumers love them, and as awareness grows, use them more and more frequently. Arizona Billboard Company can add a QR code to your billboard or bus bench ad- or any ad you get from us. For small business owners to large corporations, there are a host of reasons to use the QR codes.

Call Arizona Billboard Company today to see how we can implement the QR into your marketing campaign.  (877)312-6273

 

No More Bus Bench Ads?

-by Brad Peterson, Nov 30th, 2013

bus  bench ads an eye sore?

Okay, this is in Los Angeles but (with the 12th largest economy in the WORLD and a trend setter since the 20's in progressive policies) there is still relevance to us in Arizona. LA wants to eliminate bus bench ads as a way to beautify their neighborhoods. As though the reason for the ugly neighborhoods is the benches themselves. Crazy? You might think it's wacky but there are some real anti advertisement groups out there buying time and growing politically.

Revenue from the bus benches net LA around 100,000 a year. And those are the benches that the city owns. They also receive all the tax revenue from the companies that sell, create and manage the ads. In a city where deficits affect every social safety net and road and public works project this seems like a terrible idea. Who cares about a bus bench ad? When there's trash in the streets, cracks that damage suspension, and out-of-control weeds you'd think that neighborhood bus bench ads would be the last on the chopping block. In addition, what are these 'naked' benches anyway? Are they so cool and hip looking that taking off the ad takes away the eye sore? Every bus bench I've seen isn't pretty enough to make a difference. They're an eye sore in themselves. Cover them with great ads for all our sanity!

In Tucson, the companies the rent the bus bench ad space are required to keep them nice and free from grafitti. That's incentive enough.

Here's a brainiac idea: try shrinking them first but don't damage your income, your businesses income or your reputation as a free economy because a few people complain about an ad or two. Let the neigh-sayers squawk all they want. We know the benefit to outdoor advertising. Let's make sure the legislature does too.

source: http://articles.latimes.com/1997-04-08/local/me-46429_1_bus-bench

Creative Billboards Work!

-by Brad Peterson, Oct. 25th, 2013

Here are some great billboard campains that really worked! Enjoy!

Billboards and Social Media Integrate

-by Brad Peterson, Sep. 24th, 2013

We've discussed connecting cameras and sensors to billboards in order to allow billboards to tailor messages directly to customers (see billboards have eyes ) but that's not good enough say billboard advertising execs.

What's the new plan? To get billboards integrated with social media. Many billboard ads prompt you to go and LIKE US on facebook or other social media sites but now with digital realtime billboard displays there's a handful of campaigns that are urging people to contribute to the ad.

"OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70 percent of their waking hours – outside of the home," said Nancy Fletcher, OAAA president & CEO.

For example: There's a campaign that is giving Americans everywhere a chance to have their personal photos featured on a billboard in Times Square then saved for posterity. People are told to take a photo and tweet it to hashtag #everywhereUR. The photos will be filtered and then chosen to appear in a photo reel on the billboard in Times Square. Then the billboard is photographed during each persons image display time and sent to the person as a keepsake. Sounds fun, right?

"The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option that amplifies integrated marketing campaigns," added Fletcher. "Through this campaign, we hope social media users enjoy seeing themselves in the bright lights of Times Square, and we hope advertisers see the effectiveness and versatility of America's OOH network."

The seamless, realtime display of the billboard is allowing advertisers to create a whole new ad mode allowing creative campaigns to directly engage customers with mobile phones and tablets. "Everyone is mobile these days," said Sanjay Manandhar, Aerva CEO. "It is for this reason the trend in advertising today is interaction with the public via mobile applications. When we engage users, the ad becomes meaningful. Social engagement also allows us to broaden the scope of measurement, helping advertisers to more closely define their audiences and ad placement."

*source article= http://news.yahoo.com/home-advertising-brings-people-times-square-billboard-202600416.html 

Billboard has Eyes

-by Brad Peterson, Aug. 29th, 2013

There's a new billboard in town. The new billboard doesn't just like to be looked at, but it looks back at you. This is a revolutionary idea and is taking root in London. No doubt the watchful billboard will be coming to a town near you.

There is a billboard in JCDecux London Cromwell Rd that recognizes Mini car drivers. It pops up an ad based on the color and model of the Mini you're driving.

On 29 August an experiential element will be added. On that day, drivers will be invited to interact with the billboard and will be offered a series of treats - such as bacon sandwiches and smoothies in the morning, or a tank of fuel, or flowers on the home-time drive - at a designated pull-in space on the road.
The campaign, created by Iris, Vizeum and Posterscope, has been designed to celebrate the “spirit of inventiveness” among Mini owners.

source: http://www.marketingweek.co.uk/news/digital-outdoor-ads-recognise-mini-drivers/4007685.article


The applications of this idea has potential beyond product and purchase support. Image driving along. Your car is recognized and depending on the time of day and your location you're given a free cup of coffee at a nearby java house. There you decide on a whim to get a scone. There's the upset. I can envision a future where billboards talk to your car directly or your cell phone.

Say your facebook page says your stressed. That billboard two miles from work might just off you a free massage from Rubs. How cool will that be?

Billboard Adheres to OAAA.org Advocacy Principals

-by OAAA.org Aug. 15th, 2013

Billboard Connection is a proud OAAA.org member. The OAAA.org industry principles are below:

In addition to adhering to external laws and regulations, the members of the Outdoor Advertising Association of America (OAAA) have adopted a set of voluntary industry principles. OAAA endorses this code and encourages its members to operate in conformance with these principles. 

Observe Highest Free Speech Standards
  • We support the First Amendment right of advertisers to promote legal products and services, however, we also support the right of media companies to reject advertising that is misleading, offensive, or otherwise incompatible with individual community standards, and in particular, we reject the posting of obscene words or pictorial content. 
Protect the Children 
  • We are careful to place advertisements for products illegal for sale to minors on advertising displays that are a reasonable distance from the public places where children most frequently congregate. 
  • We are committed to a program that establishes exclusionary zones that prohibit stationary advertisements of products illegal for sale to minors that are intended to be read from, at least 500 feet of, elementary and secondary schools, public playgrounds, and established places of worship.
  • We support reasonable limits on the total number of advertising displays in a market that may carry messages about products that are illegal for sale to minors.
  • We seek to maintain broad diversification of customers that advertise using the medium. 
Support Worthy Public Causes 
  • We are committed to providing pro bono public service messages to promote worthy community causes.
  • We advocate the use of outdoor advertising for political, editorial, public service, and other noncommercial messages.
Provide an Effective, Attractive Medium for Advertisers 
  • We are committed to providing value and service to advertisers in communities nationwide.
  • We are committed to maintaining and improving the quality, appearance, and safety of advertising structures and locations.
  • We encourage the use of new technologies to continuously improve the service provided to advertisers and the information provided to the public.
  • We are committed to excellence in the ads we exhibit because our medium provides the most public “art gallery” there is. 
Respect the Environment 
  • We are committed to environmental stewardship. 
  • We encourage environmentally friendly business practices for the reduction of waste, improvement of energy efficiency, and use of recyclable materials. 
Provide Effective and Safe Digital Billboards
  • We are committed to ensuring that the commercial and noncommercial messages disseminated on standard-size digital billboards will be static messages and the content shall not include animated, flashing, scrolling, intermittent or full-motion video elements (outside established entertainment areas).
  • We are committed to ensuring that the ambient light conditions associated with standard-size digital billboards are monitored by a light sensing device at all times and that display brightness will be appropriately adjusted as ambient light levels change. 
Uphold Billboard Industry Self Regulation 
  • We support billboard advertising as a business use to be erected in commercial and industrial areas. 
  • We support new billboard locations in unzoned commercial and industrial areas only where there is business activity. 
  • We oppose the construction of stacked bulletins (i.e., two 14’ x 48’ faces or larger facing in the same direction) 
  • We oppose the construction of new billboards on truly scenic segments of highways outside of commercial and industrial areas. 
  • We oppose illegal cutting, and are committed to reasonable control and maintenance of vegetation surrounding billboards. 
  • We support the expeditious removal of illegally erected billboards without compensation; OAAA member companies are encouraged to inform responsible authorities if they become aware that illegal billboards are being erected. 
Protect Billboard Industry Rights 
  • We support the right of outdoor advertising companies to maintain lawfully erected billboards. 
  • We support laws that assure just compensation for removal of legal billboards. 
  • When you deal with Arizona Billboard Company, you deal with the best. Call us today and get your ad campaign started!

    Bus Stop Prank Photoshops People Live to Promote adobe's Creative Days

      -By Mediapoondi
    Photoshop Live - Street Retouch Prank
    Adobe launched a fun bus stop prank at unsuspecting people waiting at bus stops to promote its Adobe Creative Days.

     

    The prank involved taking pictures of people live and photoshopping them in a funny manner while they waited at the bus stop. As part of the prank Adobe's Creative Days hash tag was also promoted (#CreativeDay).

     

       
      
     

    When Digital Billboards Die

    -July 25th, 2013

    One would think that digital billboards take a bite out of our environment and adding to the carbon footprint of the outdoor ad phenomenon. The truth is, wile digital billboards contain heavy metals, aluminum and a large amount of production materials in their deaths they retain serious value- to recyclers.

    Across this nation there are up to 400,000 billboards. Paper and glue are giving way to polyethylene large-format printed materials.

    In ten years around 2,400 billboards have been converted to digital displays containing LED lights. Advertisers love the flexibility, and government is using this new communications platform to deliver emergency messages and to find fugitives and abducted children.

    Like all electronics, digital billboards wear out eventually. Many regulators, the billboard industry leaders and anti-sign critics wondered about the fate of digital billboards once their pixels had died or the electronics blinked out.

    In 2010, an anti-sign group based in Philadelphia said that digital billboards have "an abundance of difficult-to-recycle, discarded technology."They even circulated a report, "Illuminating the Issues" by Gregory Young, which featured a photo of out-of-date cathode-ray-tube monitors with the caption: "Could digital signage one day face a similar fate?"

    The group on Philadelphia was using scare tactics which turned out not to be true at all.

    "Recycling is more practical than the landfill," sums up Rod Wardle, vice president at digital billboard manufacturer Young Electric Sign Co. (YESCO) in Logan, Utah. "The landfill is not a smart man's option."

    The outdoor advertising industry has learned that almost the entire unit can be recycled. Some parts are reused, and a fraction—less than 2 percent—is disposed of at certified facilities.

    "These signs weigh up to 9,000 pounds," Wardle says. "It's more expensive to take a digital billboard to a landfill than it is to recycle it."

    In a real world example there was a digital billboard in St. Louis that was killed by a tornado on April 22nd. Crews dismantled all the components and hit the market.

    • Aluminum = $2000.00 Sixty-four percent of a digital billboard is aluminum
    • Stainless steel and copper wiring was bought (non disclosed) by a local recycler
    • LED modules were separated from their plastic (you know what happens to plastic)
    • Fan assemblies were scrapped as build metal and sold for spare parts.
    source: http://www.recyclingtoday.com/rt0112-recycling-LED-billboards.aspx

    FBI Turned to Billboards to Aid in Boston Bombing Suspect Search

    A nation was devastated and afraid. Bombing suspects had been identified. The search was on. So how did the FBI get the word out for information on their whereabouts quickly and to as many as people at one time as possible? Along with social media, internet, and press: digital billboards.    

       

    Digital BostonABC News reported the use of digital billboards used to update photos of the suspects that are believed to have been the perpetrators of Monday's tragic bombing.

    With thousands of people passing by these billboards daily, it can be an extremely effective method for notifying the public of the dangerous situation. The FBI updated billboards in surrounding cities and states in the event that the suspects attempted to flee: "[I]mages also were on billboards in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New York, New Jersey, Pennsylvania, Rhode Island, Vermont, Virginia and West Virginia."

     

    The FBI used digital billboards to post photos of the suspects, a tactic that helped to spread the awareness of the situation in the quickest way possible. It also helped to make the suspects aware of how quickly the FBI was able to work to identify them. As reported by ABC News, "'[L]ong story short: The billboards are working and working well. And that means a safer America for all,' the FBI wrote on its site at the time."

    Digital 2 Boston The advantage of digital billboards is that they can be updated as quickly as news is released. Though having "Wanted" signs flashing is not the optimal use for billboards, it does help to be able to send out a message quickly. Keeping the people aware of the developing situation was also helpful when the search began, as it kept people out of the way and safe when things were so uncertain.

     

    The use of the digital billboards is an up and coming form of outdoor advertising. Billboards have been around for many, many years. Though digital billboards are not common in all areas of the country, they are helpful when news or a message needs to be spread quickly.

     

    Billboard advertising is seen by thousands of people on a daily basis. Locals and out of town travelers can be updated and informed with a simple billboard message; or in this case, photos.

 

IBM Advertisements Steal the Show!

Billboard shelter ad by IBM

When advertisers get creative things get shaken up. Usefulness blooms in this urban marketing advertisement in a way that I've never seen before. Aren't we all looking for something different? Something that stands out. When the foreground is littered with similar ads they tend to blend into the background. That is the nail in the coffin for ads. When people look but don't see, you've lost your audience.

IBM's Smarter cities campaign not only lives outside the box, it can't even see the box. The first line of their campaign turns ordinary billboard ads into rain shelters. Then they plan on creating ramps and benches.

I can image the rain coming down just as you step onto the sidewalk. Here in Arizona that rain burst may only last a few seconds and a side step into a sheltered area might be exactly what you need. You see the familiar logo and the slogan and thank the big brain on whoever thought it up.

“We were looking for an idea that reached regular citizens as well as city leaders,” says Susan Westre, the Executive Creative Director at IBM. “That’s how outdoor became the medium. IBM is a strong believer in providing ‘utility’ in its communications – from offering useful information and facts to educational experiences.”

As I read more about IBM's ad campaign I find out that city planners (bureaucrats) didn't quite like the idea. It would seem that IBM is encroaching on their turf. It's up to the bureaucrats to build benches and shelters. Ads and private companies can't do that, right? Sounds silly. Creative ads grow companies which increase revenue for cities which is how the city folks get paid. But we all know how it works. It's the bureaucrats that need reminding ever so often.

IBM bench advertisement

The city did not get in IBM's way. “If it is a location owned by the city, then you have to comply with all of the city regulations, which vary from place to place,” says Westre. “City government approval processes can take a very, very long time. It would easily be a six to eight month process to work that out.” The media and ad team found privately owned property with forward thinking owners to back their ideas. “By just getting this idea out there to the world, I think it will inspire others to think about how they can innovate, make, or do something that makes life a bit better in cities.” says Westre.

(source: http://www.wired.com/design/2013/06/ibm-interactive-advertisements/)

iBM's ramp advertisement billboard

 

 

Digital Billboards Help Serve Communities

Digital Billboards in Phoenix and ArizonaDigital Billboards are gaining popularity. They serve as cost effective advertisement methods for small businesses, large corporations and government services. In addition to their popularity and effectiveness they (in the past four years) have increased in energy efficiency by 60 percent. Thanks to bright and long lasting LED bulbs digital billboards can now be considered GREEN.

The metals and materials inside the digital billboards are 98% recyclable so when replacements enter the marketplace the old boards are gracefully folded into new products of all types. Digital Boards have been used by governments to display disaster relief.

For example, Hurricane Irine forced agency's to disseminate emergency support information to the public as quickly as possible. They tapped into the digital boards and it worked.

The FBI in Oklahoma used digital billboards to arrest two fugitives who'd been recognized because of the mug shots displayed on digital boards.

Lastly, digital boards save the ink, printing papers and vinyls that traditional boards use. Our conclusion is that digital boards are quickly modernizing our advertisement market in Phoenix and are proving exceptionally effective. Arizona Billboard Company supports digital boards being brought to Tucson.

We offer great rates on the boards in Phoenix and want them in Tucson as well.  

Outdoor Advertisements Engagement Age

-May 20th, 2013

This movie is a must see for all businesses considering billboard or poster advertising. It illustrates the necessity and effectiveness of outdoor advertising. There are new and exciting ways to advertise to customers. Do you know all the possibilities? With all the competition for customers attention it is more important than ever to advertise out of the home. You need to get your message out there and make sure its creative and engaging enough to pull your audience in and hook them with your products or services.

 

Censorship in Phoenix?

-April 23rd, 2013

guns save lives poster in phoenix bus ad50 pro-gun advertisements were removed from Phoenix bus shelters. The signs read, "Guns Save Lives." and then promoted firearm safety classes. The signs were removed because they violated the city of Phoenix's policy against putting up non-commercial advertisements on buses and other outdoor ad spots.

Now an unlikely pair has combined forces to fight the decision. The American Civil Liberties Union and the conservative Goldwater Institute will wage the legal battle against the city saying the move violates free speech and is based on a policy that is 'vague' and unconstitutional.

The bus posters were originally put up in 2010 by Alan Korwin who manages TrainMeAZ.com. He put up the ads after the 2010 passage of a state law which expanded the concealed-carry rights of lawful gun owners.

Phoenix officials took the posters down within days saying they did not promote the website or their business clearly but instead conveyed a political message.

Read more about this issue here.

 

 

Bush or Obama

-April 5th, 2013

billboard fake campainA billboard campaign asked people to vote for Bush or Obama's face to be added to Mt. Rushmore. An outdoor ad association put up billboards in an effort to track billboard engagement. The campaign ran from March 4th to March 29th and were put up in Cincinnati, Phoenix, Sacramento and San Antonio.

No one at the Mount Rushmore National Memorial or National Park Service knew about the campaign.

What were the results?

"At the end of the four weeks, more than 70 percent of respondents said that Mount Rushmore should remain unchanged," Freitas said.

And, he added: "There are no plans that we know of to add a new president to Mount Rushmore."

Not surprising. I was curious as to how many people engaged in the ad but they wont tell us. At any rate, people see these billboards, engage and are affected by them. How can you use a billboard to drive your customers to your store or service? Call us for professional advice.

 

 

OAAA Awards

-March 24,2013

Arizona Billboard Company is a member of OAAAThe Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards. It is the 71st anniversary of the OBIE Awards. They are the oldest and most prestigious awards in outdoor advertising market.

In addition to the Silver and Gold OBIE Awards, OAAA will have three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.

“To me, great OOH invites participation. It doesn’t scream; it pleasantly surprises and becomes a welcome part of your day,” said 2013 OBIE Chief Judge Jim Elliott, chief creative officer, Young & Rubicam New York.

The 69 campaigns nominated this year demonstrate the vast and varied ways engagement opportunities can be executed within the OOH medium. Some campaigns captured consumers’ interest with bold creative vi­sions, such as the ABSOLUT Greyhound campaign, which used industrial design elements to bring its mascots to life.Billboard for ABSOLUT

Other campaigns lured audiences into two-way conversations with the brand. Purina Beneful’s Columbus Circle digital ad allowed passersby to play a game of fetch with dogs on an interactive screen and even design their own dogs. (Purina article click here)

Billboard for Purina- inderactive digital board

“This year’s OBIE finalists encompass all that OOH has become – an advertising platform that can be compelling, interactive, and funny,” said OAAA Chief Marketing Officer Stephen Freitas. “These campaigns are perfect examples of the virtually unlimited potential for creativity in OOH.”

Elliot added, “What excites me about what I’m seeing right now in OOH would have to be this interplay between the digital world and the physical world, and this real-time ping pong match between the two. I think we’ve only just begun to understand the full power of how those two worlds can work.”

This year’s winners will be announced at the 71st Annual OBIE Awards event on May 21. The event will be held on the closing night of the 2013 OAAA/TAB National Convention & Trade Show at the JW Marriott LA LIVE! Stay Tuned and we'll bring you the winners!

OAAA website link: click here

Billboard News

-March 18th, 2013

Lima Peru billboardArizona Billboard Company stumbles across novel uses of billboards from time to time and we always like to share. This article (yahoo news: Mon, Feb 25, 2013) is one of those times.

This billboard converts desert air into drinking water.

How you say? First lets talk 'why'. The billboard is in Lima which gets LESS than one inch of rain per year on average but has humidity levels around 98 percent. You can image how water starved this area is.

Now comes the 'how'. The agency May DraftFCB and Peru's University of Engineering and Technology created this billboard that harvests atmospheric moisture then filters it to produce portable water. It stores this water in 20 liter tanks. The billboard advertises it's marvelous technology in order to spread the word about this new technology and to show the people how the water shortage is being taken care of.

According to the University, the billboard can produce 9,450 liters of drinking water in about three months. Hooray for this billboard! Here in Southern Arizona, we know what water shortages can mean. We don't have the need for one of these billboards yet but we sincerely hope Lima gets the water they need, even if it uses up a few billboards.  

 

 

Satisfied Customers

Arizona Billboard Company is your connection to the outdoor advertising experts. They use the most effective methods of communication when advertising on billboards, vehicle wraps, bus benches and more.

Here are some of our satisfied customer boards.

chamberlain board

freddies billboard

tucson koi

irish republic

Call Arizona Billboard Company today and start your advertising campain! Your business can't wait.

(877) 312-6273  

Consumer Behavior

Modest dips or rises in total vehicle miles traveled across America will continue - up or down - depending on the season or other market conditions. In these difficult economic times, some national media are in decline because the audiences they reach are eroding. But, outdoor advertising remains a growth medium because it reaches mobile mass or targeted audiences day and night.

By far, people spend more time in the out of home space compared to the in home space. When they are outside the home they are consuming, mobile, and part of the outdoor advertising audience.

 

In today's consumer environment, message overload has made it difficult for brands to cut through the clutter and get noticed. Fragmentation has changed the way consumers perceive media. Over the past 30 years, the number of television channels per household has increased dramatically while magazine and radio options have skyrocketed.

 

Today, consumers choose the ad content they will accept. TiVo has changed the way people watch television, satellite radio and iPods have changed the way people listen to music, and mobile devices have changed the way people find printed news. Outdoor advertising is benefiting from technological advances in communications.

 

Outdoor is an efficient media buy compared to other traditional media. In contrast, television and radio rates continue to climb as audience share erodes.

Outdoor advertising is there 24/7 and reaches highly mobile American consumers with effective advertising messages. The current economic downturn and resulting change in consumer behavior will have a negligible effect on the reach and frequency of outdoor advertising messages. In fact, during an economy in recession, outdoor advertising, with its high cost effectiveness, may be the best option for companies looking to increase brand awareness and maintain their competitive advantage during tough economic times.
 

Deceptive Outdoor Advertising

This billboard execution for NBC's new TV series "Deception" uses extensions to highlight the program's deceptive nature. 

Cashing In on Bus Bench and shelter Advertising

The Minnesota State Lottery transformed Minnesota bus shelters into money machines with fake $100 bills blowing around to promote its Jumbo Bucks campaign, in which 40 winners will enter the real money machine for a chance to collect as much money as they can in 30 seconds. Watch video. 

Rockin' the Billboard

This billboard catches the attention of the rock star in all of us, even when it comes to conducting webinars. 

Triggering Imagination with Ad Shelters
International Spotlight

This bus shelter in New Zealand, advertising the popular and risque TV series "The Secret Diary of a Call Girl," intrigues passersby with possible tools of the trade. 

Arizona Billboard Company can help realize your outdoor advertising dreams. There are so many ways to adverstise your business you really need industry experts with gold platinum customer service records. Call or contact Arizona Billboard Company today (877) 312-6273.

 

Why Outdoor Media Works

-October 29th, 2012
Selling is thought of as a part of marketing, however, the two disciplines are completely different. The sales discipline often forms a separate grouping in a corporate structure, employing separate specialist who use the art of persuasion to sell products. Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesperson relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.

  

Outdoor advertising can provide enormous service to a company's sales time by providing a media platform that can efficiently and cost-effectively communicate to consumers. Outdoor advertising sells products.

 

Why Outdoor Advertising Helps Sell Products

  • Helps the public find goods and services. American public opinion (80%) reflects that outdoor both help create jobs and help businesses attract customers (Charles Taylor)
  • Ninety percent of motorists depend on outdoor to provide helpful information for locating services such as gas, food and lodging, as well as retail outlets and tourist attractions. One out of every five dollars spent in outdoor is for travel and tourism.
  • Typically, five to ten percent of jobs in a community come from businesses advertising in outdoor media.
  • Outdoor is essentially a local ad tool (70%) strongly rooted in local economy, and it enables small businesses -- the infrastructure of a community and the jobs engine of its economy - to connect with consumers.
  • For businesses in some small towns without a paper or local TV station, outdoor is the only local ad medium available to reach the public.
  • Outdoor reminds consumers that a brand is a good choice when the public is ready to purchase.
  • Contemporary social trends favor outdoor. It provides quick information to help busy, mobile individuals on-the-go make purchase decisions.
  • The segment of the population that will encounter interactive ad technology is highly mobile, technologically sophisticated, and likely to find the cutting edge outdoor technology exciting as well as useful.

 

Media Mix

article source:http://campaign.r20.constantcontact.com/render?llr=cwdlyifab&v=0015qcJ7P_42YgLYQMKnXMtVSUzWGyGZlSpwhLm1ekPea_k3SnbBYHyLI9uznXAY-2BL3z5gpHjFWS6Z2l-p2yXdwZGT3p40TYilUTUR6WSuoU5FSj2kxkp75iU2q5q5AB10-f3NLyGkoI%3D

Billboards Work in Special Ways Too

You may have seen the billboards this summer: "You have two, I only need one."   

Kidney  

 

For the past two months, 25 digital billboards across the mid-Atlantic have been displaying a personal plea from Aretha Swift, an Abington, Pa., mother of three who is seeking an organ donor.Thanks to the campaign, five benevolent strangers have come forward.  The would-be donors have already submitted their medical paperwork and agreed to undergo testing to see if they are a match.

 

Overall, the campaign attracted attention from more than 30 media outlets, brought 1,521 unique visitors to Swift's website and motivated 21 enquires from people interested in donating a kidney. The campaign lasted from June 1 to July 31. Last Thursday, Swift met with two Philadelphians and one man from Norristown, Pa., who are potential donors.

Bartkowski was in charge of setting the meetings up. "[Thursday] was such a full day for me, it was overwhelming and awesome," said Swift, who has been undergoing dialysis three days a week. Of the five potential donors, three are women and two are men, ranging in age from their late 20s to late 50s. Geographically speaking, four of the five are from the greater Philadelphia area and one is from Virginia, but is a Philadelphia native.  "By having more than one person, it increases [Swift's] chances," said Thaddeus Bartkowski, a business owner who coordinated the billboard campaign.

It is possible that some of the willing donors might not be a match health-wise for Swift, but Bartkowski and Swift are cautiously optimistic that one of the five will be able to follow through with the medical procedure.  "This could take up to three months," Swift said. "It's a process ...it's up to them to follow through and it's up to me to keep a relationship. Even if they don't, I am still grateful they were even considering and willing to meet with me."

 

The billboards were donated by outdoor advertising companies. Bartkowski, who operates Catalyst Outdoor Advertising, came up with the idea for the campaign and persuaded other business owners to participate.  The billboards were visible as far north as Times Square in Manhattan, along the Jersey Shore, throughout the Philadelphia suburbs and as far west as Reading, Pa.

 

Swift was diagnosed with acute renal kidney failure in 2010. "I do believe I will get a kidney soon," Swift said. "I believe that someone's going to do that for me. I just need to be patient, take care of myself and continue to go to treatment."

"[Bartkowski] has been very proactive," Swift said. "He has really taken this thing on head-first."  Bartkowski said he was moved by the stories of the individuals who are unrelated to Swift but still willing to donate. Bartkowski said he hopes Swift's story continues to grow even though the campaign for the billboards has concluded.  "People should give it serious consideration," Bartkowski said. "Even though we have five people, [Swift] still doesn't have a guaranteed donor here."

 

 

A Brief History of Outdoor Advertising

-September 24th, 2012
Digital Billboard

1835: The first large outdoor poster in America debuted in New York when Jared Bell printed one for a circus.

 

1850: Exterior advertising was first used on street railways.

 

1867: The first leasing of billboards was recorded.

 

1872: The International Bill Posters' Association of North America was formed in St. Louis.

 

1900: A standardized billboard structure created in the U.S. ushered in a boom of national billboard campaigns. Big advertisers such as Palmolive, Kellogg and Coca-Cola began mass-producing outdoor messages from coast to coast.

 

1934: The industry established the Traffic Audit Bureau to provide advertisers with data to determine outdoor audience size.

 

1958: Congress passed the first federal legislation to voluntarily control billboards along Interstate highways. The law was known as the Bonus Act because states were given bonus incentives to control signs.

 

1965: President Lyndon Johnson signed the Highway Beautification Act into law. It controlled billboards on Interstate and some primary highways by limiting them to commercial and industrial areas and by requiring states to set size, lighting and spacing standards.

 

Digital Billboard

1970s: Billboard companies commissioned research on the creation of messages by computer. Ultimately, this led to computer painting on vinyl.

 

1990s: Digital technology allowed computer-painted outdoor advertising to replace hand-painted boards.

 

1999: Outdoor advertising for tobacco was banned.

 

2005: The first digital boards were installed.

 

visit: http://www.arizonabillboardcompany.com for more info!

TV Ads May Not Be Worth Your Time

-August 20th, 2012

No TV ads or radio ads. Try billboardsIf you are looking to market your business or service you need to look at all marketing strategies and choose the right one for you. That said, year after year Outdoor media, including billboard ads, vehicle graphics, mobile billboards, digital billboards and bus shelter ads, make more sense and have higher satisfaction rates than television and radio ads. If you can advertise on a billboard or bus shelter and run a TV or radio ad then go for it. But if you are looking to target specific areas for your business then outdoor media advertising is the way to go. Some examples of businesses that would benefit from a local market billboard ad are restaurants, local businesses, concerts and bars. Do you have to feel bad for the poor tv networks who have taken a 12% hit in advertising revenue compared to 2009? (so says the findings from the Yankee Group's 2009 Anywhere Advertising Records.)No you don't. There is a right place and time for TV ads. But more and more people are watching television and movies online. Therefore a large percentage of your audience will never see your TV ad.

Now consider radio ads. New cars are equipped with radios that play satellite radio services like Sirius XM. This obviates the need for local business to use radio commercials. Just a few statistics to think about. Sirius XM radios are found in 60 % of new cars and 46 % of those radios are activated on a paid subscription. Also, 30% of older cars are equipped with new radios that have the ability to play Sirius stations. We see local radio station ad revenue dropping as well.

So while we're not trying to scare you away from advertising on the TV and Radio. We know that there are so many benefits to local billboard advertising and other outdoor ads that you should consider before signing up to a TV commercial or radio ad. Just call us today. We'll be glad to share our professional knowledge with you and help you find the perfect spot for your billboard.

 

Proud Member of the OAAA!

-July 30, 2012

Arizona Billboard Connection is a proud member of the OAAA. Who is the OAAA anyway? It is the Outdoor Advertising Association of America that's who. When you are looking to buy outdoor advertisements- which include billboards, bus benches, outdoor posters, freeway signs, bus signage, airport signage, bus posters and more- you need to work with trained professionals in the outdoor advertising market. You also need trustworthy and effective representation when choosing the site for your ad. Every advertising market has rules and guidelines that help your billboard be as effective as possible. At Arizona Billboard Company we know how to do things right.The Outdoor Advertising Association of America logo

Our member ship in the OAAA means a few different things:

1. We work with the experts in the outdoor marketing field. Those experts operate on a national and global level bringing the best knowledge to our sales and design environment.

2. OAAA works with the government directly to bring sensible regulations to the advertising market while protecting our rights as advertisers. This allows us to stay on top of the government regulations so you know exactly what your advertising options are.

3. The OAAA markets for outdoor advertising and studies the effectiveness of the marketplace. This helps us understand the larger picture of outdoor marketing and market trends on a local and national scale.

4. They unite other billboard and other advertising companies into a community of thoughtful and productive peers. Who then share their learning experiences and help others to succeed. Being apart of this community help us to help you succeed.

5. The OAAA has an operational support team that helps improve outdoor advertising quality, appearance, safety and effectiveness. This helps our sales, design and install team bring you successful billboards and posters safely and effectively.

In short, Arizona Billboard Connections is a proud member of the Outdoor Advertising Association of America. They are tools in our toolbox that we build upon and use to help you get the most out of your advertising dollars. This brings you closer to your sales or branding goals and lets you know who to come to for all your outdoor advertising needs.

Mobile Billboards Work!

-June 20, 2012

Creative and Effective Vehicle Graphics

What can be said about mobile billboards? They are great for advertising and growing your business. The other day I was driving down the freeway when my eye caught a red color zipping toward me. My head snapped to the side looking out the passenger side window. My foot pulled off the gas and tapped the brake hesitantly. What happened? Nothing. It was a merging Red Bull vehicle. My eye caught the motion of the vehicle as it was merging on the highway. I ordered my heart to relax and resumed full speed, but something was nagging at me. It was the subtle, yet clear, pulsating idea in my head that what I was going to do when I got gas next was get a Red Bull drink.

I wonder how many people have this experience? MILLIONS. That is why Red Bull spends 900 million dollars in advertising, roughly 1/5 of that is spend on their vehicle fleet and their remote sponsorship events where their vehicle graphics serve as mobile billboards. And guess what their yearly revenue is? 4.5 billion dollars a year. Woah, that's commitment. We have all seen those vehicle around town.

Even if you don't drink Red Bull, you know that their advertising works. So this year, don't just watch the other, flashy and eye catching vehicle graphics that you drive by every day. Chose to get a mobile billboard or some vehicle graphics so that people are watching you!

Customer Highlight

-May 21st, 2012

Here at Billboard Connection Tucson and Phoenix we care about our customers. Outdoor advertising is the bread and butter for many people and we understand that. That is why it is our passion to bring effective outdoor advertising to your billboard, buss bench, or mobile billboard. From time to time, Billboard Connection Tucson and Phoenix likes to spotlight great customers who bring exceptional services to the public.

Let us introduce you to one of our customers. Laundry on Pantano is owned and operated by John & Marilyn Baldrige. This is one of the nicest laundry facilities in town with all state of the art equipment. They recently installed 17 new high capacity washers to do a great job for you. These large capacity stainless steel washers and dryers can handle those extra large comforters,bedspreads and draperies. They are also pet friendly in that they welcome horse blankets and dog beds for our furry friends. The staff at Laundry on Pantano always greets you with a friendly hello. They keep the facility spotless. They can take care of those of you who want to drop off your laundry and have them do it for you.

Laundry on Pantano is located at 150 N Pantano Rd at Broadway & Pantano. Hours are 8-8 seven days a week.  

Advertising? Think Billboards

-April 30th, 2012

When you think of advertising your company or business what is your first thought? Television or radio ads, right? 7 out of 10 people associate television or radio with advertising because of the memorable ads. The Guardian.com says that 86% of people fast forward those memorable ads. The reach for television ads is shrinking at astounding rates as more and more viewers and turning off, logging on or renting their entertainment. So should you advertise your company or services on television??? NO WAY! Not only is it expensive to produce television ads, your target audience is either not watching or they skip your ad.

On the other hand, there are still very effective ways to advertise. Billboard advertising in Phoenix and billboard advertising in Tucson is extremely effective. It works. You can't turn the channel or mute the message. You can't fast forward or ignore a great billboard design. Most people commute on a daily basis from work or school and they end up seeing billboards over and over. So you get that repetition in one board. They say you need to repeat your message three times in television advertising for it to be effective. But in one week your billboard message is seen 5 times. Now that's repetition. You'll get in their brain and when they need you, you're company is the one they think of.

A great billboard advertisement in Phoenix or Tucson takes some skill. Here at Billboard Connection Tucson and Phoenix, we understand and work hard so your billboard is effective and you get that repetition that brings in the business. We're tested, we're tried and we're successful. Call us today.

Now, there are many other forms of advertising that get the same exposure as a billboard ad. have you thought about a mobile billboard? Mobile billboards drive around and get serious exposure. Quote: "91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits. Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%" *from the Wikipedia article on mobile billboard advertisements. We're here to help you sell your goods or services.

If it's through a successful mobile billboard in Phoenix or Tucson or a billboard ad in Phoenix or Tucson, we're the best in the biz so you should call us today.  

 

7 straight quarters of  Growth!

-March 29th, 2012

Marketing Forecast reports that this is the 7th quarter of growth for the outdoor advertising world. This This growth rate was stronger than the general ad market experienced, notes Stephen Freitas, OAAA Chief Marketing Officer. Overall, the top 10 categories in out-of-home advertising account for nearly 80% of industry spending. This is evidence that people pay attention to billboards, bus bench advertising, posters, mobile billboards and other forms of outdoor advertising. Here's the breakdown:
Miscellaneous Services and Amusements: ($1.13 billion)
Media and Advertising: ($626 million)
Retail: ($536 million)
Financial: ($504 million)
Restaurants: ($491 million)
Public trans, hotels, and resorts: ($485 million)

Get in the game and advertise your business today. We'll make sure your billboard or advertisement has the best chance of success utilizing design clarity, location selection and our professional advice.

source: http://www.marketingforecast.com/archives/17329

 

19 New Billboards in 2012

-March 20th, 2012

digital billboards19 new digital billboards have been approved and will be erected in the 101 loop in Phoenix, Arizona. This is good news for advertisers looking for new markets in the very successful outdoor advertising market. There are rules, however. Three currently used signs must be taken down before the new digital billboard sign can be installed. This will help to keep sign and advertising clutter to a minimum.

When will Tucson get digital billboards? I often ask my self why Tucson is opposed to digital billboards along I-10. So I googled it. It turns out there are some lobby groups that are opposed to the digital boards. Astronomers are one of these groups. "These types of billboards project light horizontally and it can increase sky glow at distances quite a ways from the source, so the potential to brighten skies in the rural part of the state is significant," says Lowell Observatory Director Jeff Hall. Do you agree with Jeff?

Another lobby against digital billboards are people that oppose the bright LED lights distracting from the gorgeous sunsets and starry skies. What do you think about this?

Finally, I ran across an environmental group that says the electricity usage that LED digital billboards is too high. We'd love to get your opinion on this so go to our facebook page and discuss this with us.

source: http://tucsoncitizen.com/arizona-news/2012/03/05/loop-101-digital-billboards-opposed-by-glendale-planners/,
http://ktar.com/6/1516746/Astronomers-fighting-electronic-billboards

We Makes Your Business Look Good

-Febuary 29th, 2012

Here at Arizona Billboard Company, we take pride in our billboards. When we contract a billboard or advertising campaign we take time to make sure you get the most effective billboard design, period. There are criteria we look at when designing a board. We look at where the billboard is located and how it is seen from the road. With the visibility of the billboard we will know how large the type on the billboard needs to be and what kind of message will be the most effective. If you would like a photo on your board we have an extensive, hi-resolution photo library to work with. Sometimes you have a photo that you'd like to use. If the photo doesn't quite work we'll do what we can to fix the photo so your message is communicated as effectively as possible. Below is an example of the abilities of our graphic designer. It's a photo of a dining car restaurant in Wilcox, Arizona. They had a picture of their dining car but it was covered in trees, a sign and there was a ladder covering the entrance obscuring the dining car. Arizona Billboard Company realized that the original photo of the dining car was not clear enough for the billboard. So our designers got to work cleaning up the photo.

original photo of dining car covered in trees and a metal stairway

Now we can see that the restaurant is in a dining car, but a driver 50 feet away and going 75 miles per hour, might miss it. So we cleaned things up a bit.

You can see that the light post is gone, the trees are gone, the ladders are gone and the air conditioning is gone. Our graphic artist literally repainted elements of the dining car that were covered up. What is left is a clear image of a dining car that potential customers won't miss.

This turned out to be a great billboard and it is clear and effective. This is why our reputation is so good. We work hard to get your billboard or advertisement right.

 

Out of Home is Up to the Job

billboard displaying hiring messageOAAA has a new report out on the successful uses of billboard advertising. The article is below.

Employers are looking to hire full-time staff again. More than four in 10 businesses report mild to significant recovery from the recession and as of November 2011, there were 3.2 million job openings in the US. Nearly three-quarters (73%) of HR professionals report their organizations are hiring full-time permanent employees.

Organizations with 500 or more employees are more likely to be hiring full-time employees than other businesses. However, more than half of these individuals are having trouble finding properly skilled workers for job openings at their companies. Outdoor advertising can reach job seekers.

On average Americans spend 25.1 minutes commuting to work. Seventy-six percent of workers drive alone to work. Another 10 percent carpool and 5 percent take public transportation. These are potential job seekers who are exposed to out of home advertising.

Sources: Society for Human Resources Management, US Bureau of Labor Statistics, US Census Bureau 

Great Billboard Design

January 26th 2012

Outdoor Advertising is popular because it is effective. There are some rules that Arizona Billboard Company understand and are adept at following. One rule is clarity. You're billboard will only be cost effective if people know what your message is. What are you trying to communicate? Is there a particular product you want to advertise? Or a service? Do you want people to find your business or your website? Can people call you or stop into your business and say hi? We can help you answer these questions.

The next rule is to have a creative design that not only looks nice, but reaches out of the billboard and slaps them across the face. (Figuratively speaking of course).

Here at Arizona Billboard Connection we are professionals at design. Our design team can get your message on your billboard with style, effectiveness and at a price you'll love. Oh, and our customer service is second to none. When you deal with us, you deal with real people and a locally owned business.

Here are some creative billboards that might get your creative side moving a bit. After looking at these, ask yourself, what can a billboard do for my business?

Coupons, Advertising and YOU 

December 20th, 2011

coupons in qr codesCan you put a coupon on a billboard? Yes you can! Most people would have said no. It seems counter-intuitive to put a coupon on a billboard or outdoor advertisement doesn't it? You can't cut out and take a portion of the billboard with you to the store. However, technology is changing and so are coupons. Now, coupons are popping up on billboards, the sides of buildings, bus benches and in mobile advertising though the use of QR codes.

There are more options for coupons in Outdoor Media Advertisements. You could mention a password or keyword, list a unique 1-800 number for the coupon or direct customers to a unique web address. Any of these techniques can drive customers to your business. Arizona Billboard Company of Tucson & Phoenix can help you decide what is best for your business.

Read the article below to see what the OAAA says about coupons and coupon studies.

Coupon usage continues to be one of the most beloved acts of the American consumer, with 81 percent of shoppers indicating they use coupons to save money. That’s the fifth consecutive year of gains, reports Valassis.

However, one big shift in behavior is how consumers are using those savings: increasingly applying them to everyday necessities such as paying for food and gas. Only 35 percent say the savings go toward paying down debt, and a far less number of people apply the savings toward creating an emergency fund.

Valassis reports that only 0.3 percent of all coupon users fall into the very low income category. The majority spends 20 to 30 minutes gathering coupons and sales information per week, and will give up if it becomes too difficult. They also won’t bite at skimpy coupons, while 80 percent look for coupons associated with products they already recognize.

In a similar study fielded by Deloitte and Harrison Group, 80 percent of shoppers like to see how much money they can save with coupon use or shopper loyalty cards. Sixty-nine percent are disappointed when they discover that a brand recently purchased is on sale at another store.

Out of home advertising reaches people near the point of sale just before a purchase decision and can be an effective reminder about sale prices and special deals. Linking out of home with social media can direct consumers to find online coupons while they are actively traveling in the marketplace. See original article by clicking here.

Written by: Anderson Atlas 2011 

Choice is tough. Make it easy for your customers. 

November 30th, 2011

Choose Billboard and bus bench advertismentHave you ever been to a store and had so many product choices that you couldn't decide so you left empty handed? Or how about this scenario: While shopping, you don't make a decision based upon reading any of the product labels or researching the product so you just pick the familiar brand or the cheapest deal.

This is why advertising works. You are essentially making the choice for your customers by infusing your brand or service in their brains. And there's nothing wrong with that. Who has time in their lives to delve into the minutia of a product or service, compare differences, similarities and price every store until your satisfied with making the best decision? Not to many people. We all have hectic lives and advertisers are competing for the little attention they get.

Billboards are great for this competition. They're proven and effective at selling brands, products and services. Bus Benches are great too and so are car wraps or mobile billboards. All of these advertising methods are visible by thousands of people on a daily basis and they get attention if the design is done right. This holiday season, make the choice for your customer. Advertise yourself so when someone thinks of a product or service that you provide - YOUR business comes to mind.

If you're interested in reading more about the psychology of choice, there's a great book out there that is a must read called,The Paradox of Choice, by Barry Schwartz. In the book Barry Schwartz comes to an interesting conclusion involving human choice.

“People choose not on the basis of what’s most important, but on what’s easiest to evaluate.”

So get your message out there. Get a billboard, bus bench, poster advertisement or a vehicle wrap today! Billboard Connection Tucson and Phoenix can help get you seen! Contact Us today! The holiday season is right around the corner. 

Comentary on the article 'The Season of Giving' by the OAAA.org

October 27th, 2011

Hello, I've run across this article from the Outdoor Advertising Association of America. For all those that are thinking about advertising on a billboard or an outdoor poster or buss bench READ THIS ARTICLE!

Holiday sales and traffic typically make up 20 percent of annual retail activity, and with lower consumer confidence headed into this holiday season, few retailers plan to stop or cut back on wooing shoppers, particularly because the weeks before Christmas are too crucial to their economic health. This is relevant to your business. People will be shopping, buying and building this winter. You can't afford not to get the word out to your customers!

Holiday sales are expected to see moderate growth at 2.8 percent for 2011, which will mark the 19th consecutive month of year-over-year US retail sales growth. To encourage sales, there is likely to be more discounting this season. Retailers are going to try to use early strategic promotions to get people in, and hold the line on broader discounts as long as they can. Competition for the attention of the public is a horse race. Don't sit this year out.

Outdoor advertising can help increase retail sales -- it is one of the last messages a consumer receives before making a buy decision. Nearly three-quarters of outdoor advertising viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home -- all times when outdoor advertising has the opportunity to be influential. Get in on the action. Grab your customers attention, invest in yourself and you'll be set up to grab the gold when this resession is behind us. Read the original article here.

Sources: Arbitron, Marketing Daily, National Retail Federation, New York Times, ShopperTrak 

We Care about Our Customers!

October 14th, 2011

This is what makes Billboard Connection Stand out. We try and promote events our customers are involved in. That's in addition to all the work we do to get you the best billboard or media spot for your needs. So, remember, when you work with Arizona Billboard Company you get the best costomer service around, one on one.

 

Outdoor Advertising Expands 16.1%

October 04, 2011 

There's movement in the Outdoor advertising market in the first six months of 2011. This includes Billboards, bus bench advertising, Freeway digital boards and every other outdoor media type you can think of. Why is this happening in this economy? Because business needs to move onward and upward. There are businesses that refuse to participate in this recession and it is working. Billboards and other outdoor media venues are effective because they communicate to people who leave there homes. And that is everyone. If you put your billboard in a well researched area with lots of traffic that needs your service. You will see results. The billboard will pay for itself. And that's why outdoor media is still being utilized by thousands of businesses. The numbers are these: Outdoor media spending rose 16.1% during the first six months of 2011. That rises above the industry's overall growth rate by a margin of 5-1. These statistics come from self-reported industry data collected by Miller, Kaplan, Arase form members of the Digital Place-based Advertising Association. "Digital place-based media's strong showing during the first half of 2011 follows a 25% growth rate for the sector - to an estimated $1.1 billion - in 2010," the DPAA said in a statement released this morning.  

Interacting with Out of Home Advertising

August 29, 2011

According to a recent study by the Chief Marketing Officer Council, major marketers are planning to increase social media investments this year by more than 5 percent, at the expense of traditional media. Out of home advertising is uniquely suited to work symbiotically with various types of social media. If the industry is proactive in working with clients to add out of home advertising into a social media campaign, it has the potential to gain revenue dollars from the rapidly growing digital segment. Social media is transforming the way brands reach consumers and build brand loyalty. Social media facilitates conversation and levels the communications playing field. Out of home can be best used as a conduit to connect consumers with an online experience.

Billboard Connection News

August 29, 2011

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." ~John Quincy Adams~ 

Leaders aren't born, they're made. That's what people should keep in mind and if you are in a position where you need to act as a leader but you feel that you don't have the required skills, you really don't need to worry. You can learn certain skills that will help you become effective in being a leader.

Being successful in managing people requires very much more than just assigning tasks to your team. It requires you to be able to motivate and inspire them to do the best in what they do and let them feel that doing those things isn't a hassle but a privilege. You should keep in mind that people function a lot better if they respect and feel good in following their superior's commands or request. In order to do that, you need to learn certain things that you need to be, things that you need to know and things that you have to do. This article will be showcasing important factors on how to improve your managing style. Read More

Motivation From Billboard Connection

August 15, 2011

"Instead of motivation look for inspiration. Inspiration comes from the same word as spirit. When you are inspired, the spirit moves you." -Deepak Chopra

Take a look at inspiration vs. motivation. While there are similarities between the two, they are not the same thing.

While motivation is extremely important and can be the engine that drives you to success, it is not enough in and of itself. You must first determine your purpose and once you do the inspiration will follow. You will feel it in your core and getting motivated will be effortless. Motivation without inspiration is like putting the cart before the horse. Your road to success will be bumpy. But put them hand in hand, and the sky's the limit!

 

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